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What Is a Digital Transformation Strategy? Everything You Need to Know

As technology becomes an increasingly important tool to create a competitive edge, you need a strategy that best facilitates using it. With a digital transformation strategy, you ensure that you use the best technology and that your company is ready for this change. Moreover, it ensures that you’re always evolving to guarantee that you won’t fall behind your competition. 

However, this can be an expensive endeavour. To ensure you eliminate risks and pivot before excessive losses, you need to understand how best to implement this strategy.

This blog will explore this type of strategy and how you can create it and implement its plans in your business.

What Is a Digital Transformation?

Digital transformation refers to the changes your business goes through to integrate new and increasingly efficient technology throughout your company. The aim of this transformation is to recreate your business so as to centre your customer. 

By using technology to increase your efficiency, innovation, and staff collaboration, you’ll meet and exceed your customer’s expectations. Moreover, you’ll enhance their engagement with your brand, and improve their overall experience with your goods and services.

The Key Elements of Digital Strategies

The Key Elements of Digital Strategies

This transformation involves the following elements:

  • IT Modernization: When you’re modifying your business to digitise it, you need to update your IT infrastructure to the most modern and efficient version. If you choose to continue using obsolete technology, you’ll waste your resources on repairs and limit your opportunities due to its lack of modern features.
  • Digital Optimization: You should remodel your IT infrastructure so that you can fully utilise it. To exemplify, according to reports, businesses waste 21% of their desktop applications. Removing this software will free up your storage and cancelling these subscriptions will allow you to spend your capital in a more useful way.
  • Digitization: As part of this transformation, you’ll need to change your process, workflows, and information to make the integration of technology easier.
  • Cloud Migration: This remodelling includes switching from using your servers to using a cloud service equivalent. This shift can help free capital, reduce costs, and facilitate working from anywhere.
  • Culture Shift: As you transform your business, you’ll need to change your work culture. As a result, all members of your company will welcome these changes.
  • Cyber Security: Ensuring that your IT infrastructure is secure is part of digitising your business successfully. As you increasingly rely on technology transformation, a failure to consider cyber security could lead to cyber attacks that create down time and prevent you from safeguarding confidential information.
  • Research and Development: This element is critical to ensuring customers and staff desire your new digital assets.
  • Technology Training: To ensure a successful transformation, you’ll need to train your staff to use this new technology. Alternatively, you could hire staff with the required experience to confidently use this technology.

How to Develop and Implement a Digital Business Strategy

How to Develop and Implement a Digital Business Strategy

Now that you understand this type of strategy, let’s discover how you can successfully create and implement one that fits your business:

Asses Your Business

The first step in the creation of this strategy is to define the state of your business. So, you’ll need to gather data on:

  • Customers’ Experiences
  • Work Flows
  • Revenue
  • Expenses
  • Losses
  • IT Infrastructure
  • Equipment Use

By gathering this data, you can ensure that you understand what your customers desire and the underlying issues and hidden costs you may have incurred. Otherwise, your strategy may fail since you’ll have focused on changes that don’t directly impact customers and so have less chance of increasing profits. In fact, according to reports, 65% of businesses fail their digital transformation.

Select Your Preferred Outcomes

After you’ve assessed your current state, you’ll need to select the outcomes you desire from this transformation. This will aid you in modernising your technology in a targeted manner. Otherwise, you may waste capital on unnecessary technology.

For example, you may select the following popular digital transformation strategy outcomes: 

  • Facilitated Remote Work
  • Integrated AI in Operations
  • Automated Processes
  • Efficient Workflows
  • Upgraded IT Infrastructure
  • Identify Possible Roadblocks

Now that you’ve selected your desired outcomes, you should identify their roadblocks. Knowing which difficulties you’re likely to encounter will enable you to select the right approach for end-users to this transformation and technology.

Create Plans

Once you’ve identified the possible difficulties, you should create plans to lead you to your desired outcomes while mitigating risks. These plans should target specific changes, such as digitizing all paperwork or integrating all communication channels onto one platform. 

In particular, your plans should list the following:

  • Desired Outcomes
  • Steps of Transformation
  • Measurement Metrics
  • Responsibilities
  • Training Requirements
  • Hiring Needs
  • Budget
  • Risk Mitigation Procedures
  • Timeline
  • Feedback Process
  • Communication of Changes to Staff and Clients
  • Implement Plans

After you’ve created the plans, you should implement them. You’ll implement them in an order of priority based on which will most positively affect customers. This prioritisation will allow you to focus your resources and guarantee you won’t run out of your budget before you’ve focused on the most critical projects.

Measure Your Performance

Measure Your Performance

Once you’ve implemented some of your plans, you should measure your performance using a combination of the following metrics:

  • Customer Experiences
  • Key Performance Indicators
  • Revenue
  • Level Technology Adoption
  • Number of Innovations
  • Staff Feedback
  • Adjust and Experiment with Your Plans

Finally, you should adjust your plans based on your performance measurements. Alternatively, you could replace plans with new, experimental ones. Moreover, you may base these adjustments and new plans on new desired outcomes and the latest technology. Therefore, this strategy is an ever-evolving process. 


Now you know that a digital transformation strategy is a process through which your business evolves using efficient and modern technology. Despite this strategy’s focus on IT, it affects all parts of your business, from operations to management, in the hope of maximising customer satisfaction.

As you apply this strategy to your company, you’ll need to consider changing your IT infrastructure to support this renewed focus on customers. Moreover, you’ll need to change your work culture, train staff, and hire new employees to ensure a smooth transition. All in all, follow the step-by-step guide above to create and implement this transformation in your business.